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Watch: Blockchain art gallery lets you invest in the artist, not the work (youtube.com)
Could securitizing an artist’s career offer emerging talent a new way to get off the ground? Olivia Chang finds out how blockchain is being used by ATO Gallery in a model that is attracting Swiss investors.

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    Francisco Gimeno - BC Analyst Bold approach to tokenisation of art. Not the works but the artist. Valuing the artist, tokenising his/her potential, enabling the artist (and his/her work) to be in the market for collectors, museums. A stock market for artist in the new digital economy.