Starbucks, a $124.4 billion company, trails only McDonald’s as the largest restaurant chain by market capitalization. In this video, WSJ’s Heather Haddon explains how Starbucks used technology to garner its loyal customer base and why mobile orders are shifting the chain’s business priorities. Photo: Stanislav Kogiku/Zuma Press
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More from the Wall Street Journal:
Visit WSJ.com: http://www.wsj.com
Visit the WSJ Video Center: https://wsj.com/video
On Facebook: https://www.facebook.com/pg/wsj/videos/
On Twitter: https://twitter.com/WSJ
On Snapchat: https://on.wsj.com/2ratjSM
#Starbucks #EconomicsOf #WSJ
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Francisco Gimeno - BC Analyst Starbucks is, like other global service companies, open to become more digital, accepting mobile orders through app, moving huge amounts of money, offering company money cards, in a number bigger than many financial institutions like banks. This shows how digitalisation is crucial to the development and growth of any company in this time and age. Create a digital experience without losing customer connection to the place. Interesting.