Yahoo Finance Anchors David Briggs and Josh Schafer discuss the recent downturn in the cryptocurrency market and what that means for the future of sports marketing deals for crypto companies. The segment took place on July 11, 2022.
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Francisco Gimeno - BC Analyst In times of cut costing, bearish markets, volatility, and even lack of trust in markets themselves, everything falls like dominos. Crypto companies entered the sport marketing field some time ago with great success, as they wanted to reach as many as possible to invest or use their companies or platforms. With this chaotic 2022 the trend has gone down a lot, and it's not a surprise. What is going then to happened from now on even if we return to a bullish market? Marketing is always reinventing itself, so we have no doubts this specific marketing will return in this or that shape, together with new ways of doing crypto marketing in the Web3. There are no other possibilities, as the future of crypto depends on being used more and more, not just for trying, speculation or by institutions or whales, but for many other reasons, in a tokenised society.