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Recommended Watch: Craftsman+ CEO on Social Media's Ad Sales Reversal (youtube.com)
Alex Merutka, Craftsman+ Founder and CEO discusses social media's ad sales reversal following Snap's quarterly results. He speaks with Emily Chang on "Bloomberg Technology." Interview occurred on October 21, 2022
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    Francisco Gimeno - BC Analyst Advertisers are pulling out from Snap, and even today Alphabet has got bad quarter results. In social media ads it means there is less demand and a lot of inventory, let's say. For experts, the macro environment of social media ads is changing, slowly but changing, towards a performance from advertisers media instead of branding ads media. The big names are there, like Facebook, Google, even Apple which is coming to this environment, Tiktok which is the media where GenZ and Alphas are thriving, The unending need for more data is helping also to the development of smaller social media platforms and we can see in few years how the social media ads industry is going to shift to new devices and to the big screens, connecting to new spaces and streaming platforms, probably lowering costs and prices. This is a field where everyone has to be alert and creative, thinking about the now, but forecasting and preparing for the near future as much as possible.