The quantity and quality of counterfeit sneakers has never been greater. As online sales boom, many buyers are deliberately choosing the steal over the real.
00:00 - The counterfeit epidemic
00:57 - How does eBay authenticate goods?
03:34 - What is driving the counterfeit boom?
05:24 - How is the sneaker resale market affecting counterfeits?
07:11 - What is the role of influencers?
08:56 - China: the world's counterfeit capital
10:45 - Is sneaker counterfeiting a victimless crime?
11:59 - Can counterfeit production be stopped?
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Watch our film about the future of shopping: https://econ.st/3xKV3RH
How does e-commerce look different in Africa? https://econ.st/3QJXWuq
Is China’s export boom coming to an end? https://econ.st/3HNpz1Z
Has fashion become the new asset class? https://econ.st/3tWDOvw
What is the international future of Amazon? https://econ.st/3HJReAG
00:00 - The counterfeit epidemic
00:57 - How does eBay authenticate goods?
03:34 - What is driving the counterfeit boom?
05:24 - How is the sneaker resale market affecting counterfeits?
07:11 - What is the role of influencers?
08:56 - China: the world's counterfeit capital
10:45 - Is sneaker counterfeiting a victimless crime?
11:59 - Can counterfeit production be stopped?
Sign up to our weekly financial newsletter to keep up to date: https://econ.st/3Onr1dW
Watch our film about the future of shopping: https://econ.st/3xKV3RH
How does e-commerce look different in Africa? https://econ.st/3QJXWuq
Is China’s export boom coming to an end? https://econ.st/3HNpz1Z
Has fashion become the new asset class? https://econ.st/3tWDOvw
What is the international future of Amazon? https://econ.st/3HJReAG
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Francisco Gimeno - BC Analyst We are now in a world where appearance is more important than reality. Influencers in social media are telling us what is the last fashion, the latest shoes, clothes, devices, things to have... all together make many believe that without appearing the same as in social media they won't "belong" with the community. There you have the main reason of counterfeit articles. The cheap (and increasingly better quality) counterfeit items which make possible this illusion of being "pretty", of "belonging". It is also caused by globalisation, and with China at the head of this lucrative business, flooding these fake articles all around the globe. Even thouhg it is a crime in our capitalist minded consumer society (or any type of modern society anyway), as it doesn't respect manufacturers rights, design rights, property rights, it is very complicated to fight against it if China and other countries won't stop promoting the counterfeit business.