Tokenization
- by Pilar Villegas
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Building a token sale is at once quite simple — you build a token and sell it — and quite complex. A number of issues crop up immediately, including, but not limited to, the need for an expensive team of lawyers, marketers, social media experts and, until now, an expensive crew to build your smart contract.
CoinLaunch, a project by repeat entrepreneur Reuven Cohen, aims to reduce the complexity of at least one part of the process. His service, CoinCreator, allows non-programmers to build simple smart contracts in a few minutes.
“Early this year we began looking for an end-to-end platform that facilitated everything we needed to build, deploy and monetize compliant Initial Coin Offerings in one place,” said Cohen. “As we searched we quickly realized that nothing like this exists.”
“Today if you want to create an ICO the only real option is to hire a team of blockchain developers, lawyers and accountants, and marketing gurus or build all the smart contract components yourself.
This process is time-consuming, complicated and expensive and also assumes you can even find the right people to help you, which is in itself difficult.
”The creator asks for a few basic bits if data, including the name of your coin and the total issued. Then you create a simple contract that controls the flow and usage of these tokens.
Cohen claims the product is compliant with current regulations as long as you connect the token to some sort of utility and avoid selling equity.
The project is self-funded and Cohen and his partner Randy Clemens are planning their own token sale in 2018.“CoinLaunch provides a free and easy to use Coin Creator that enables anyone with little to no experience in cryptocurrencies the ability to create their own Ethereum-based ICO (ERC20 tokens),” said Cohen.
“Combined with an ICO campaign creator that allows users to create an entire ICO campaign as well as accept Ethereum-based funding from backers.”
“The platform includes an integrated compliance system that allows for any vetted ICOs to comply with various local regulations, including KYC and AML.
We are also working on integrating SEC-based crowdfunding compliance, specifically Job Act Title III and Regulation A.”Ultimately tools that reduce the complexity of token sales will take over from the jerry-built systems currently in place.
Token-sales-in-a-box services exist, but they are aimed at raising massive consulting fees and basic, programmatic and regulated services just don’t exist yet. This is an interesting first step, and, according to Cohen, it’s quite popular.
The project launched yesterday and so far users have generated the equivalent of about $1 billion using the service.
Read more like this on Techcrunch here: https://techcrunch.com/2017/10/13/build-your-own-token-sale-with-coinlaunchs-coincreator/
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In the current era of Blockchain evolution a new concept has emerged: tokenization. Tokenization is an intrinsic part of the Blockchain technology that serves the purpose of platform identification and accessibility.
The power of tokens
Every Blockchain platform is powered by tokens, sometimes also referred to as “coins.” Bitcoin is a token, as is Litecoin, Dash, and other currencies that function over a Blockchain. While tokens can represent money, as in the case of the above, they can also represent other things.
The demand for a particular Blockchain product is usually the main determinant of the value and eventual market price of its token. This is why there is a variation in the prices of different altcoins in the Blockchain environment.
For example, Bitcoin is more readily accepted by merchants than Litecoin, and is consequently more valuable.The force behind Ethereum
Ethereum, despite coming after many older altcoins, remains the third most valuable cryptocurrency in existence behind only Bitcoin and the its recent fork, Bitcoin Cash.Ethereum’s value is largely determined by the demand for its platform by distributed application (dApp) developers.
Many of these developers issue tokens to grant access to their services, essentially building their own Blockchains atop Ethereum’s platform. In many cases, developers pre-sale their tokens as part of an initial coin offering (ICO), and they usually accept Ethereum’s token “ether” as payment.
In essence, the organic value of a given token or cryptocurrency is determined not just by the functionality, but the demand for its Blockchain product.Blockchains and their tokens
There are numerous Blockchain products in existence claiming to offer different solutions to various problems. Many more are still in the development. Below are some examples of Blockchain products and what they do:Steemit
Steemit is a social network that rewards users who participate in various ways. The Steemit token is called STEEM. It is used to reward content creators and curators of the best content on the site.Dash
Dash, which stands for “Digital Cash,” is a fork of Bitcoin that is fine-tuned for more privacy and instant transactions. The platform’s token is called DASH. Dash is also self-funded through its own Blockchain (a portion of mining rewards fund the currency’s development) and features a working governance model.ZCash
The token for Zcash is called ZEC. ZCash is a cryptocurrency that grew out of the Zerocoin project which aims to improve anonymity for Bitcoin users.
Zcash payments are published on a public Blockchain, but users are able to use an optional privacy features to conceal the sender, recipient, and amount being transacted....continue reading: https://cointelegraph.com/news/tokenization-the-force-behind-blockchain-technology-
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