The app revolution is dead. In fact, it died years ago.
It had been a good run, but a revolution is no longer a revolution when the model is the status quo. With new apps created every day, the revolution has definitely been televised, commoditized and capitalized.
But while the app revolution is dead, a new movement is rising to take its place — the experience evolution.
With so many apps available, the ones that truly change the game extend beyond the device and change how you experience everyday tasks and activities. Take Uber for example, their app isn’t game-changing, but evolving the experience of taking a cab is powerful enough to disrupt an entire industry.
And now wearables are doing the same thing.
Wearables are where the experience evolution kicks into high gear, but there’s one more piece to the
experience evolution that is perhaps even more important for developers
and organizations to keep in mind: How you experience something depends
on where you experience it. Have you ever tried to read an e-book on an
iPad in the bright sun? If so, you know what I mean.
This notion of where you experience an app
as a fundamental principle came crashing home for me a few years ago
when I spent some time in Kenya working with a number of Salesforce
Foundation customers who were looking to build mobile applications on the Salesforce1 Platform.
My colleagues and I toured the Kibera slums where a customer was bringing clean toilets to the
millions of inhabitants.
Each toilet was managed by a franchise and run
as a business. Part of that business was tracking usage to ensure
adequate toilet distribution and waste removal schedules. The franchise tracked all of this using paper and pen.
I suggested it would be more efficient with a mobile app. The implementation partner quickly reminded me that we were in the middle of a slum in Kenya and you would get mugged for a mobile device faster than you could say “iPhone.”
I remember nodding my head.
I could write the best app in the world; it would have amazing user experience and save people countless hours shuffling paper around. But I forget where the user would experience the app. Failing to do so will doom any app to the digital wasteland....continue reading...
http://techcrunch.com/2015/07/30/requiem-for-the-app-revolution/#.cpztie:Uvdo
It had been a good run, but a revolution is no longer a revolution when the model is the status quo. With new apps created every day, the revolution has definitely been televised, commoditized and capitalized.
But while the app revolution is dead, a new movement is rising to take its place — the experience evolution.
With so many apps available, the ones that truly change the game extend beyond the device and change how you experience everyday tasks and activities. Take Uber for example, their app isn’t game-changing, but evolving the experience of taking a cab is powerful enough to disrupt an entire industry.
And now wearables are doing the same thing.
Wearables are where the experience evolution kicks into high gear, but there’s one more piece to the
experience evolution that is perhaps even more important for developers
and organizations to keep in mind: How you experience something depends
on where you experience it. Have you ever tried to read an e-book on an
iPad in the bright sun? If so, you know what I mean.
This notion of where you experience an app
as a fundamental principle came crashing home for me a few years ago
when I spent some time in Kenya working with a number of Salesforce
Foundation customers who were looking to build mobile applications on the Salesforce1 Platform.
My colleagues and I toured the Kibera slums where a customer was bringing clean toilets to the
millions of inhabitants.
Each toilet was managed by a franchise and run
as a business. Part of that business was tracking usage to ensure
adequate toilet distribution and waste removal schedules. The franchise tracked all of this using paper and pen.
I suggested it would be more efficient with a mobile app. The implementation partner quickly reminded me that we were in the middle of a slum in Kenya and you would get mugged for a mobile device faster than you could say “iPhone.”
I remember nodding my head.
I could write the best app in the world; it would have amazing user experience and save people countless hours shuffling paper around. But I forget where the user would experience the app. Failing to do so will doom any app to the digital wasteland....continue reading...
http://techcrunch.com/2015/07/30/requiem-for-the-app-revolution/#.cpztie:Uvdo