Recommended Podcast: Most Cryptocurrencies Will Die a Painful Death: Bloomberg Business (
There are more than 2,000 cryptocurrencies being traded today, and more are being created every day. This week’s guest on Masters in Business, Matt Hougan, global head of research at Bitwise Asset Management, warns that “95 percent of these will die a painful and deserved death.”

Listen here:

But just as Google, YouTube and Twitter emerged from the dot-com ashes, something similar will occur with crypto and blockchain. To capitalize on this, Hougan’s firm is assembling an index of 10 leading crypto coins into a new exchange-traded fund. 

An early adopter of ETFs, Hougan is a three-time member of the Barron’s ETF Roundtable, and co-author of the CFA Institute’s monograph “A Comprehensive Guide to Exchange-Trade Funds.”

His favorite books are here; a transcript of our conversation is posted here.You can stream/download the full conversation, including the podcast extras, on iTunesBloombergOvercast and Stitcher.

Our earlier podcasts can all be found at iTunesStitcherOvercast and Bloomberg.

Next week, we speak Fern Mallis, who created a centralized fashion show known as 7th on Sixth in New York City’s Bryant Park, which expanded into Fashion Week.This column does not necessarily reflect the opinion of the editorial board or Bloomberg LP and its owners.

To contact the author of this story:
Barry Ritholtz at [email protected]

To contact the editor responsible for this story:

James Greiff at [email protected]
    • 1
    Francisco Gimeno - BC Analyst Hougan is stating what is already forecasted. Most of the existing cryptocurrencies are close to useless and won't survive the bearish market and bubble deflation. This is good news (unless you invested in the loser coins...) as a more resilient, solid foundation will be built over it and cryptos and blockchain will mature.
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