Provocative Viewing! Data Brokers: The Dark Industry of Selling Your Identity for Profit.
(youtube.com)
Data Brokers… a dark industry based on selling your identity for profit that is currently worth billions.
When people say “data is the new oil” there’s no other industry that better illustrates this than the world of data brokers.
In this video we’ll take a look at exactly how data brokers are taking your personal information and selling it off for a hefty profit… all behind your back.
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𝐖𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐞 𝐦𝐨𝐫𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬...?
👍 Like the video (it helps a ton!)
💬 Comment if you made it till the end!
🔗 Share the video with anyone you think it might help :)
******
𝐒𝐮𝐩𝐩𝐨𝐫𝐭 𝐓𝐡𝐞 𝐂𝐡𝐚𝐧𝐧𝐞𝐥 // 𝐁𝐞𝐜𝐨𝐦𝐞 𝐀 𝐏𝐚𝐭𝐫𝐨𝐧! 👇
𝑷𝒂𝒕𝒓𝒆𝒐𝒏 ¦ https://www.patreon.com/jamesvj
𝑶𝒏𝒆-𝑻𝒊𝒎𝒆 𝑫𝒐𝒏𝒂𝒕𝒊𝒐𝒏 🤗? ¦ https://paypal.me/jamesjani
******
𝐅𝐨𝐥𝐥𝐨𝐰 𝐌𝐞 𝐅𝐨𝐫 𝐁𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐞 𝐒𝐜𝐞𝐧𝐞𝐬, 𝐔𝐩𝐝𝐚𝐭𝐞𝐬, & 𝐓𝐞𝐚𝐬𝐞𝐫𝐬:
📸 IG: james.v.j // https://bit.ly/2TOaBBC
🐦 Twitter: @jamesvjani // https://bit.ly/2zYPrsT
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📹𝗠𝘆 𝗘𝗾𝘂𝗶𝗽𝗺𝗲𝗻𝘁:
https://bit.ly/2OfHCTO
📚 𝐓𝐡𝐞 𝐌𝐨𝐬𝐭 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐭𝐢𝐚𝐥 𝐁𝐨𝐨𝐤𝐬 𝐈 𝐇𝐚𝐯𝐞 𝐑𝐞𝐚𝐝:
https://bit.ly/2S7CLFb
🎶 𝐌𝐮𝐬𝐢𝐜 𝐔𝐬𝐞𝐝:
https://bit.ly/2SblgUB
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YOUR DATA
Your name, your age, your height, your weight, where you live, where you work, your family, your friends, your likes, your dislikes, your phone number, your email, your health conditions, your buying habits, your credit score, your political beliefs, your religious beliefs, who you text…
These are all examples of ‘data points’. And these pieces of data are very valuable things.
WHERE IS PERSONAL DATA SOURCED?
In order to source this information, begin by scraping data from public records. Things like: social media pages, property records, court records, birth certificates, voter registration information, bankruptcy records.
Then go ahead and purchase data from OTHER companies. That’s right: other companies that have your data can make an extra stream of revenue for themselves by selling the information they have on their customers.
Create “free” websites and services, that collect data from your users. Put ‘trackers’ on these websites/services that detect a user’s location, their contact list, their photos, etc.
CREATING PROFILES FROM OUR DATA
Finally, once we’ve gathered all this data, we can begin to create ‘profiles’ of individuals. This can detail an individual’s behaviour/personality when it comes to their buying habits, their likes/dislikes, their political affiliations, their health concerns, etc.
Once we have created these profiles… it’s time to sell!
SELLING THE DATA
You can sell this information to… pretty much whoever wants it.
The most common customers that data brokers have at the moment are marketing companies. If a gym had a list of individuals who were interested in getting fit, that would be a very valuable audience for them to target with their advertisements.
But you can also sell this data to health insurance companies, banks, ‘people search’ websites, governments, and other data brokers.
THE DILEMMA
Although it sounds quite sinister, this industry does pose a dilemma: if a many of the free websites and apps that you use require your data in order to stay profitable – is it really such a problem? If it’s just being used for marketing purposes, is there a big consequence to that?
This is a current argument that is going on in the industry at the moment, and it’s one that I have struggled with getting to grips with as well. One thing that I do believe strongly is that the way in which your data is managed should be regulated fare more than it currently is.
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All materials in these videos are used for educational purposes and fall within the guidelines of fair use. No copyright infringement is intended. If you are or represent the copyright owner of materials used in this video and have a problem with the use of said material, please send me an email on [email protected], and we can sort it out.
AFFILIATE DISCLOSURE: there may be a few links in this description that, at no cost to you, will earn me a commission if you choose to click them and make a purchase 🙂
Don’t worry – I only ever promote things that have genuinely helped me.
Copyright © James Jani 2020
When people say “data is the new oil” there’s no other industry that better illustrates this than the world of data brokers.
In this video we’ll take a look at exactly how data brokers are taking your personal information and selling it off for a hefty profit… all behind your back.
*****
𝐖𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐞 𝐦𝐨𝐫𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬...?
👍 Like the video (it helps a ton!)
💬 Comment if you made it till the end!
🔗 Share the video with anyone you think it might help :)
******
𝐒𝐮𝐩𝐩𝐨𝐫𝐭 𝐓𝐡𝐞 𝐂𝐡𝐚𝐧𝐧𝐞𝐥 // 𝐁𝐞𝐜𝐨𝐦𝐞 𝐀 𝐏𝐚𝐭𝐫𝐨𝐧! 👇
𝑷𝒂𝒕𝒓𝒆𝒐𝒏 ¦ https://www.patreon.com/jamesvj
𝑶𝒏𝒆-𝑻𝒊𝒎𝒆 𝑫𝒐𝒏𝒂𝒕𝒊𝒐𝒏 🤗? ¦ https://paypal.me/jamesjani
******
𝐅𝐨𝐥𝐥𝐨𝐰 𝐌𝐞 𝐅𝐨𝐫 𝐁𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐞 𝐒𝐜𝐞𝐧𝐞𝐬, 𝐔𝐩𝐝𝐚𝐭𝐞𝐬, & 𝐓𝐞𝐚𝐬𝐞𝐫𝐬:
📸 IG: james.v.j // https://bit.ly/2TOaBBC
🐦 Twitter: @jamesvjani // https://bit.ly/2zYPrsT
******
📹𝗠𝘆 𝗘𝗾𝘂𝗶𝗽𝗺𝗲𝗻𝘁:
https://bit.ly/2OfHCTO
📚 𝐓𝐡𝐞 𝐌𝐨𝐬𝐭 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐭𝐢𝐚𝐥 𝐁𝐨𝐨𝐤𝐬 𝐈 𝐇𝐚𝐯𝐞 𝐑𝐞𝐚𝐝:
https://bit.ly/2S7CLFb
🎶 𝐌𝐮𝐬𝐢𝐜 𝐔𝐬𝐞𝐝:
https://bit.ly/2SblgUB
******
YOUR DATA
Your name, your age, your height, your weight, where you live, where you work, your family, your friends, your likes, your dislikes, your phone number, your email, your health conditions, your buying habits, your credit score, your political beliefs, your religious beliefs, who you text…
These are all examples of ‘data points’. And these pieces of data are very valuable things.
WHERE IS PERSONAL DATA SOURCED?
In order to source this information, begin by scraping data from public records. Things like: social media pages, property records, court records, birth certificates, voter registration information, bankruptcy records.
Then go ahead and purchase data from OTHER companies. That’s right: other companies that have your data can make an extra stream of revenue for themselves by selling the information they have on their customers.
Create “free” websites and services, that collect data from your users. Put ‘trackers’ on these websites/services that detect a user’s location, their contact list, their photos, etc.
CREATING PROFILES FROM OUR DATA
Finally, once we’ve gathered all this data, we can begin to create ‘profiles’ of individuals. This can detail an individual’s behaviour/personality when it comes to their buying habits, their likes/dislikes, their political affiliations, their health concerns, etc.
Once we have created these profiles… it’s time to sell!
SELLING THE DATA
You can sell this information to… pretty much whoever wants it.
The most common customers that data brokers have at the moment are marketing companies. If a gym had a list of individuals who were interested in getting fit, that would be a very valuable audience for them to target with their advertisements.
But you can also sell this data to health insurance companies, banks, ‘people search’ websites, governments, and other data brokers.
THE DILEMMA
Although it sounds quite sinister, this industry does pose a dilemma: if a many of the free websites and apps that you use require your data in order to stay profitable – is it really such a problem? If it’s just being used for marketing purposes, is there a big consequence to that?
This is a current argument that is going on in the industry at the moment, and it’s one that I have struggled with getting to grips with as well. One thing that I do believe strongly is that the way in which your data is managed should be regulated fare more than it currently is.
******
All materials in these videos are used for educational purposes and fall within the guidelines of fair use. No copyright infringement is intended. If you are or represent the copyright owner of materials used in this video and have a problem with the use of said material, please send me an email on [email protected], and we can sort it out.
AFFILIATE DISCLOSURE: there may be a few links in this description that, at no cost to you, will earn me a commission if you choose to click them and make a purchase 🙂
Don’t worry – I only ever promote things that have genuinely helped me.
Copyright © James Jani 2020
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Francisco Gimeno - BC Analyst Data is the new gold, and those who learnt it first are already getting rich with our personal data in many ways. This video is eye-opening indeed. How to stops this? Changing into a full 4th IR digital economy where we are owners of our personal data and can benefit from its use or deny it. Please watch this. Be aware, be prepared, get involved.