Join me as I chat with filmmaker PJ Accetturo breaks down his process for creating viral AI commercials using Google's Veo 3 technology. He walks through his step-by-step approach for a pharmaceutical ad parody that went viral, explaining how to craft engaging scripts with ChatGPT, generate video with Veo 3, and edit the final product. PJ also shares strategies for monetizing these skills through various business models, emphasizing the importance of finding your niche and creating content that stands out in an increasingly saturated market.
Timestamps:
• 00:00 - Intro
• 01:24 - What you’ll learn
• 02:48 - PJ's viral pharmaceutical commercial
• 05:27 - Ideation
• 12:46 - Script writing process with ChatGPT
• 16:29 - Creating prompts from the script for Veo3
• 21:15 - Prompting Veo3
• 21:55 - Cost of producing the video on Veo3
• 23:06 - Stitching together the videos
• 25:20 - Viral Template for Social Media
• 30:15 - Startup ideas for AI video creation
Key Points:
• PJ demonstrates how to create viral AI commercials using Google's Veo 3, breaking down his process for a pharmaceutical ad that received millions of views
• The formula combines technical execution with viral storytelling techniques, focusing on setting up norms and then subverting them unexpectedly
• The workflow involves using ChatGPT to generate scripts and prompts, then feeding those into Veo 3 to create video clips
• PJ outlines 10 different ways to monetize AI video creation skills, from direct client work to building a personal brand
1) The Viral Formula: Setup + Subversion
PJ's secret sauce for viral content:
• Set up a familiar norm (pharmaceutical ad format)
• Subvert expectations with a twist (pill that delivers puppies)
• Create SURPRISE that triggers dopamine
"It's not just about making things go viral technically, it's understanding WHY people engage with content" - PJ
2) The Creation Process: ChatGPT + Veo 3
Here's PJ's step-by-step workflow:
• Start with a kernel idea (pharmaceutical ad with a twist)
• Use ChatGPT to generate script variations
• Keep prompting for more jokes/lines until you find gold
• Convert script into Veo 3 prompts
• Generate videos one-by-one ($2-3 per shot)
The $500K commercial now costs just $500!
3) Pro Tip: Outsource Your Creativity
Not sure what twist to use? Let AI help:
• Ask ChatGPT: "Give me 10 satirical SNL-style twists for a pharmaceutical commercial"
• Try multiple AI models (Claude, Grok) for different creative angles
• Specify comedy styles: "Create jokes in the style of Seth Rogen/Bill Burr"
PJ says: "95% of AI jokes aren't funny, but 5% actually are. Just keep prompting!"
4) Technical Hacks for Better Results
Small tweaks that make HUGE differences:
• Describe camera movements for more cinematic feel
• Get detailed with character descriptions for consistency
• Don't use quotes in prompts (reduces subtitle issues)
• Expect a 5:1 ratio of attempts to usable clips
• Edit in Final Cut Pro or free alternatives like DaVinci Resolve
No technical expertise needed - LLMs do the heavy lifting!
5) The Hook Is Everything
Your headline is MORE important than your video:
• You have 0.2 seconds to hook someone with your headline
• Then 2-3 seconds to keep them watching
• Use provocative statements that aren't cliché
• Include numbers for contrast ($500K → $500)
• Ask questions to drive engagement
"MrBeast says the title is more important than the thumbnail, and the thumbnail is more important than the content" - PJ
6) 10 Ways to Monetize Veo 3 Skills
PJ's business models you can start TODAY:
• Build a personal brand with viral AI content
• Create commercials for niche industries
• Partner with agencies as their AI specialist
• Develop narrative series with brand integrations
• Sell courses/info products
• Consult with larger companies
• Launch a sketch comedy channel
• Create narrative films
• Pitch brands on narrative content
• Target underserved niches (faith-based content, romance)
7) The Commodification Challenge
The hard truth about AI filmmaking:
• Making things cinematic is no longer difficult
• Telling good stories is still the rare skill
• We're in an arms race for attention
• Your UNIQUE perspective is your competitive advantage
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/a...
FIND ME ON SOCIAL
X/Twitter:
/ gregisenberg
Instagram:
/ gregisenberg
LinkedIn:
/ gisenberg
FIND PJ ON SOCIAL
X/Twitter: https://x.com/PJaccetturo
PJ’s newsletter: https://pjace.beehiiv.com
Timestamps:
• 00:00 - Intro
• 01:24 - What you’ll learn
• 02:48 - PJ's viral pharmaceutical commercial
• 05:27 - Ideation
• 12:46 - Script writing process with ChatGPT
• 16:29 - Creating prompts from the script for Veo3
• 21:15 - Prompting Veo3
• 21:55 - Cost of producing the video on Veo3
• 23:06 - Stitching together the videos
• 25:20 - Viral Template for Social Media
• 30:15 - Startup ideas for AI video creation
Key Points:
• PJ demonstrates how to create viral AI commercials using Google's Veo 3, breaking down his process for a pharmaceutical ad that received millions of views
• The formula combines technical execution with viral storytelling techniques, focusing on setting up norms and then subverting them unexpectedly
• The workflow involves using ChatGPT to generate scripts and prompts, then feeding those into Veo 3 to create video clips
• PJ outlines 10 different ways to monetize AI video creation skills, from direct client work to building a personal brand
1) The Viral Formula: Setup + Subversion
PJ's secret sauce for viral content:
• Set up a familiar norm (pharmaceutical ad format)
• Subvert expectations with a twist (pill that delivers puppies)
• Create SURPRISE that triggers dopamine
"It's not just about making things go viral technically, it's understanding WHY people engage with content" - PJ
2) The Creation Process: ChatGPT + Veo 3
Here's PJ's step-by-step workflow:
• Start with a kernel idea (pharmaceutical ad with a twist)
• Use ChatGPT to generate script variations
• Keep prompting for more jokes/lines until you find gold
• Convert script into Veo 3 prompts
• Generate videos one-by-one ($2-3 per shot)
The $500K commercial now costs just $500!
3) Pro Tip: Outsource Your Creativity
Not sure what twist to use? Let AI help:
• Ask ChatGPT: "Give me 10 satirical SNL-style twists for a pharmaceutical commercial"
• Try multiple AI models (Claude, Grok) for different creative angles
• Specify comedy styles: "Create jokes in the style of Seth Rogen/Bill Burr"
PJ says: "95% of AI jokes aren't funny, but 5% actually are. Just keep prompting!"
4) Technical Hacks for Better Results
Small tweaks that make HUGE differences:
• Describe camera movements for more cinematic feel
• Get detailed with character descriptions for consistency
• Don't use quotes in prompts (reduces subtitle issues)
• Expect a 5:1 ratio of attempts to usable clips
• Edit in Final Cut Pro or free alternatives like DaVinci Resolve
No technical expertise needed - LLMs do the heavy lifting!
5) The Hook Is Everything
Your headline is MORE important than your video:
• You have 0.2 seconds to hook someone with your headline
• Then 2-3 seconds to keep them watching
• Use provocative statements that aren't cliché
• Include numbers for contrast ($500K → $500)
• Ask questions to drive engagement
"MrBeast says the title is more important than the thumbnail, and the thumbnail is more important than the content" - PJ
6) 10 Ways to Monetize Veo 3 Skills
PJ's business models you can start TODAY:
• Build a personal brand with viral AI content
• Create commercials for niche industries
• Partner with agencies as their AI specialist
• Develop narrative series with brand integrations
• Sell courses/info products
• Consult with larger companies
• Launch a sketch comedy channel
• Create narrative films
• Pitch brands on narrative content
• Target underserved niches (faith-based content, romance)
7) The Commodification Challenge
The hard truth about AI filmmaking:
• Making things cinematic is no longer difficult
• Telling good stories is still the rare skill
• We're in an arms race for attention
• Your UNIQUE perspective is your competitive advantage
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/a...
FIND ME ON SOCIAL
X/Twitter:
/ gregisenberg Instagram:
/ gregisenberg LinkedIn:
/ gisenberg FIND PJ ON SOCIAL
X/Twitter: https://x.com/PJaccetturo
PJ’s newsletter: https://pjace.beehiiv.com